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The Caribbean Broadcast Media Partnership on HIV/AIDS (CBMP)
is an unprecedented coalition of major Caribbean commercial and public broadcast companies.

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Real People! Real Stories! This Is Me!
This is the new creative campaign of the CBMP which features everyday people telling their stories about how they LIVE UP in the face of HIV. This new campaign reinforces the point that everyone can be a hero and everyone can LIVE UP. CBMP member stations will receive 11 new vibrant TV PSAs and 8 energetic radio stingers as part of the new LIVE UP: This is Me campaign kit. The entire campaign is music driven to capture the energy and tones of the Caribbean, but above all it is real as...
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